Welcome Chapter Leaders to Your Source for the 2024 NACE Fall Membership Recruitment Campaign
Dates: October 1st, 2024 - November 15th, 2024
Theme: Pathway to Success
Taglines: Connect, Build and Thrive | Your Journey with NACE Starts Here
The "Pathway to Success" campaign is a targeted initiative by the National Association for Catering and Events (NACE) Chapter to recruit new members and engage event professionals across the industry. This campaign shared through local chapters via email and social media, focuses on how NACE serves as the premier resource and community for catering and event professionals, offering them the tools and support they need to succeed.
As the leading organization in the field, NACE empowers professionals to build resilience, adapt to industry changes, and find their unique place and purpose in a dynamic, ever-evolving landscape. Joining NACE provides access to exclusive industry-specific education, valuable networking opportunities, and the collaborative resources needed to grow careers and businesses.
This campaign is designed to inspire and invite new members to embark on their pathways to success, with a clear call to action to join NACE and unlock a wealth of benefits that will enhance their professional journeys.
To encourage engagement, the campaign highlights two compelling membership offers:
- Save 20% Value: A cost-saving option designed to make it easier for members to join and connect with the community. Code: NACE20 OR
- Bonus 3 Months (Best Value): An offer that provides an additional three months of membership at no extra cost, presenting the best overall value and encouraging longer-term engagement with NACE. Code: BONUS15
These offers will be central to our messaging, with a clear call to action emphasizing NACE's benefits and selecting the option that best suits the member's needs.
Campaign Contact: Anastacia Barbosa-McBride (abarbosa-mcbride@nace.net)
Click Here for the Plan & Implementation Guide
In the Plan & Implementation Guide You'll Find:
- Campaign Overview:
- Bonuses for Chapters & NACE Members
- Campaign Target Audience & Campaign Goals
- Campaign Execution:
- Relevant Communication Channels
- Timeline & Deliverable Schedule
- Assets (links to templates & downloads)
- Branding Guidelines
Click Here for the Campaign Messaging Guide
In the Campaign Messaging Guide You'll Find:
- Weekly Messaging Breakdowns:
- Messaging Goals
- Suggested Copy for Email Blasts
- Suggested Social Media Posts
- Membership Testimonial Request and Content Guide