A La Carte NACE Blog
Fresh ideas and inspiration for your events.

VR’s Impact on the Event Industry

Virtual Reality (VR) is one of the most exciting technological advances to hit the event industry in years. Venues, planners, and designers are just a few of the professionals who can shed the confinement of physical and geographic borders. You can now engage with clients in a whole new dimension. VR answers the needs of pro and customers alike, and is the way of the future when it comes to creating very special events.

What Is Virtual Reality?

VR technology delivers digital images as environments that customers can access and interact with using special goggles. Goggles are now increasingly available through major mainstream retailers. All it takes is an app, the pair of goggles, and a smart device to make the connections. You will have the ability to offer virtual venue tours, walkthroughs, design or portfolio previews. VR is a great tool for securing initial sales and contracts and is equally as helpful during the event planning process.

An Adaptable Technology

The possible uses and benefits of using VR are diverse. For example: Destination clients are transported to the locale no matter the actual distance. They review diagrams, walk through the movements of their event and confirm that all of the details are exactly as they hoped. All of this without stepping foot in their venue.

Teams of event pros from all over the world can meet virtually and collaborate on projects. Clients can handpick “dream teams” to make their events the best available.

Upselling is more effective when you can virtually demonstrate the impact of an upgrade instead of simply describing it.
VR technology can also help ensure client satisfaction by keeping everyone on the same page through in-depth walk-throughs and meetings.

VR Nuts and Bolts

AllSeated’s VR pre-delivers event experiences like never before. By taking 360-degree images of a venue, the event space is brought to life with virtual reality technology. They also provide an extensive library of tables of varying size and shapes, decor elements, and linens to customize the experience for each of your events. All elements are increasingly easy to find and easy to use.

VR can’t be ignored. It is the way of the future for the events industry and something that will revolutionize the way we do business. The technology is continuing to be explored including voice and avatars that will be available soon. Embrace VR technology now so you can be ready as customers begin to realize its value and demand its use. You’ll be at the cutting edge of an exciting industry trend and ready to provide a valuable service to your clients.

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

The following two tabs change content below.
With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

Latest posts by Sandy Hammer (see all)

Post Comment

*

Social Media Auto Publish Powered By : XYZScripts.com