A La Carte NACE Blog
Fresh ideas and inspiration for your events.

Tips for Making Your Venue and Technology Work Together

Managing a venue in the world of special events isn’t for the light of heart. Peak season, logistics, staffing and maintenance – there is a lot to address! Meanwhile, today’s consumer has become accustomed to instant gratification and the bells and whistles of a digital world.

While there is no magical wand to wave to make it all better, applying technology-based solutions can help tremendously.

Tech that Helps Sell

With virtual reality, a sales team can arrange a tour of the venue wherever your client is based. They will still feel as if they are experiencing everything as if they were standing inside your ballroom. They can gauge the space and even see the room set up in different configurations.

Installing a widget on your site can showcase your venue in a 360-degree virtual tour that is accessible without the need to wait for an appointment – a huge benefit during the peak season.

Bring Your Vision to Life

VR technology allows you to translate your vision for a space into an experience that clients can understand. This permits a team of designers, planners, clients and venue staff to plan weddings and events from anywhere in the world. The added value to clients of fewer trips to the actual destination, along with the reassurance of accuracy despite planning from afar can be the extra push your prospects need to book your venue over another.

Streamlining Your Day to Day

Productivity apps, file sharing software and similar tools can help to streamline the time-consuming day-to-day business tasks and turn your office environment into a more efficient and satisfying one for both your clients and employees. Use collaborative tools along with planning and virtual reality software to become more organized and responsive to improve the overall experience.

Getting Everyone on Board

There will always be someone who is resistant to new technology, but you have to start somewhere. Ask colleagues for advice on which programs they use and which have been most helpful to them. Plan to provide differentiated support to allow early adopters and highly anxious users what they need to get the full benefit of the systems you put in place.

Ultimately, the time and resources you invest now in selecting and applying these kinds of tools to your business will pay off with more efficient practices as well as happier clients and employees. Who needs magic when tech-based solutions exist?

 

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

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With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

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