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Time to Recharge: What It Means and Why It’s Important for Your Business

As a part of the recent NACE webinar series in response to COVID-19, we had the pleasure of speaking with industry experts about recharging ourselves, our companies, and our industry as a whole. With all of the uncertainty surrounding reopening and what the future holds, it was a refreshing discussion with Meryl Snow, Bron Hansboro, José Rolón, and Eddie Zaratsian that left us feeling inspired and prepared for the days ahead.

Here’s a recap of what Meryl, Bron, José, and Eddie had to say.

 Meryl Snow, SnowStorm Solutions

Meryl makes it clear things are evolving during this pandemic. Although we may not know what tomorrow brings, we can still be proactive to plan for returning to ‘business as usual’ — even if it’s far from usual. “The special event industry is looked upon to see how we’ll usher in this new change,” she says. “People need us and it’s time to create the new normal our own way. If we don’t do it as an industry, somebody else will do it for us.”

Meryl predicts the rise of hybrid events, providing this example: An event happens with the usual food, décor, and music, but physical attendance is limited. With technology, other guests with lesser ticket options can join the experience virtually. “People will want to know how we’re keeping their guests safe,” she explains. “We all have to get creative about how we can continue showing up for our clients, even in the ‘new normal.’”

What Was Normal on Tuesday or Thursday is No Longer Normal on Sunday


Bron Hansboro, The Flower Guy Bron

As expected, Bron brought his effusive positivity with him and spoke on the importance of self-discovery, especially now that we’re finding ourselves with extra time on our hands. “Give yourself time to be more present and be more aware,” he encourages. “Get back in touch with yourself.” He presents four questions to guide self-exploration:

  • Who am I?
  • What makes me special?
  • What am I committed to as a business owner?
  • What is the transformation I need?

He also touts the importance of promoting positivity. “You are what you eat,” he reminds us. “The last thing we need to do right now is feed ourselves negativity and things that do not promote us being our best selves. Take some time out and be intentional about telling yourself that you’re good and that it’s going to be okay.” He finishes by reminding us that people will remember how a brand made them feel on the other side of this, so positivity isn’t just the answer for today but for tomorrow as well.

The Village: A Motivational Community for Wedding & Event Professionals


José Rolón, José Rolón Events

The resounding message that José shared with listeners is that we must keep going. “You absolutely have to keep the ship moving,” he says. “You’re going to fall out of integrity, so be kind to yourself, be gentle, and just pick yourself back up.” Key to this mindset is the ability to find other outlets for positivity. José shares a few things we should be including in our self-care:

  • Virtual hangouts with friends
  • Staying active
  • Homemade meals
  • Taking a break from the news

He also speaks to the importance of leaning on people when overwhelmed, but being respectful of others in the same position. Everyone is grieving, so we need to gauge where others are at. He encourages the use of virtual therapy and other online resources to help.

Navigating Working from Home with Kids


Eddie Zaratsian, Eddie Zaratsian Lifestyle + Design

Inspiration is Eddie’s specialty and he walks us through the steps to rediscovering creativity and finding more inspiration in day-to-day life. “If you have trouble getting there, clear your mind and clear your space,” he encourages. “Go declutter right now. Do those things you’ve been procrastinating. Once all that clutter is moved away, you’re opening up your opportunity to think clearly and find inspiration.” He, too, promotes the importance of remaining positive.

He also discusses the importance of constant communication with clients in the ‘new normal,” encouraging event pros to truly show how much we care about them and their needs. Send thoughtful gifts and make sure they know you’re in it together.

Online Masterclass

If there’s one resounding message that came from each of these experts, it’s the importance of imbuing positivity in a time where negativity is filling our TV screens and social media feeds. This message of hope is one that we can—and should—hold onto as we navigate the next days, weeks, and months collectively as an industry.


Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.

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Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.

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