Business Academies: Sales and Marketing

Whether you are new to the catering and events industry, considering a career change, or just want to enhance your skills, NACE Business Academies will give you knowledge that is critical to your success and will set you apart in the industry.  
6 CPCE Contact Hours

After completing this course, participants will be able to:
  • Identify the elements of marketing
  • Explain the steps in developing a marketing plan
  • Identify methods of implementing a marketing strategy
  • Describe methods of sales forecasting to monitor a marketing strategy
  • Identify the four elements of the promotional mix and methods of implementing each element
  • Describe the elements of creating a pricing strategy
  • Identify principles of menu and event services promotion

*Please note: Following purchase, you will receive an email within 2 business days with enrollment information.