Role: Technology

Reviewing Your Marketing Plan and Revamp for the New Year

Change is inevitable. But it’s also something as caterers, event planners, and event venue owners we should come to expect...

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What Creatives Learned While Evaluating Their Business Processes

The smartest and most successful business owners are those that recognize the value of evaluation. Whether you are wrapping up an ad...

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Why Event Professionals Should Join Industry Organizations

It’s no secret that event professionals are some of the busiest people around. From the sales process, to business operations, to the actual...

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Four Google Analytics Reports to Help You Drive Conversions

A successful marketing strategy has many moving parts, from research and planning to implementing strategies that best target your ideal clients....

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How Virtual Reality Can Expand Your Training

The most successful companies come with the best-trained teams, but training programs can vary in levels of effectiveness. There are many...

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5 Technology Terms All #eventprofs Should Know

Event professionals use tons of acronyms like BEO, A/V, DMC, RFP, and, of course, NACE! However, many #eventprofs do not know...

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November Hangout: Google Analytics for Busy Event Pros

The Easy Way to Use Google Analytics to Gain Insights that Grow Your Business. Google Analytics can be a powerful tool for analyzing...

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Creating the Perfect Social Media Plan for your Event

Social media is an important way for event businesses to market their work, both before and after an event. By marketing...

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EventTech Trends and Insights for 2019

Embrace #eventtech and integrate it into your workflow. With so many options out there, it can be tough to stay up...

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5 Types of Tech All Event Companies Should Know

Finding the right technology tools to help your business grow is a battle in any industry. With new technologies seeming to...

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