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How To Juggle Multiple Business Locales

Have you recently opened a new location for your event business? Are you considering expanding to multiple locations? The opportunity to increase revenue and influence is exciting. However, it can also present some complicated logistics and challenges. Here are some ideas for juggling multiple business locales, and determining if expansion is right for you.

Know Before You Grow

If you are at the “decide to expand or not to expand” stage, there are considerations you need to weigh before committing.

First, you need a clear understanding of the region where the new location is located. What are the consumers like? Are there any possible language barriers or different price expectations? How is the parking at the new location? Is transportation easily available for both your customers and your staff?

Also, be aware of the many expenses associated with expansion, which include double rents, additional staff salaries, additional training costs, and new inventory. Another showroom means an expanded budget, more technology, payroll and advertising. Are you financially prepared?

The Importance of Human Resources

One of the biggest challenges presented by having multiple locations is that you can’t be in two places at once. This requires proper management at all locations and a quality staff in place.

When hiring, focus on building a strong team that can act independently under leaders hired for their ability to replicate your successful original model. We recommend a strict interview process. You need the best possible team when staffing multiple locations, so take extra time when seeking the perfect candidates.

Anticipate Different Challenges

You’ll quickly discover a whole new layer of challenges when you have multiple locations over those of a single location. New locations come with different space, layouts and equipment. You might need to make entirely new policies and decisions to accommodate.

For us, inventory storage was a major challenge. We kept only a partial inventory at our satellite location and moved what was needed whenever we could anticipate demand. We learned that we would never have enough available to satisfy every request in the moment. It made more sense to figure out a delivery option than to purchase and store twice the inventory.

Utilize Tech

To overcome the challenge of not being able to be at multiple locations at once, the use of technology becomes extremely important. You can leverage technology to provide your team with live trainings and meetings, and to stay connected on a day-to-day basis. We use it to push out policies and procedures and to ensure each employee understands our company culture inside and out.

Technology keeps multiple locales connected, streamlined, and efficient. It helps everyone stay organized and on track.

The decision to expand a business to multiple locations is one that is full of both potential and challenges. Do your research, be prepared to exercise a whole new set of skills, and be creative. The potential for new opportunities can definitely be worth the growing pains.

Heather Rouffe is the Director of Sales and Partner of Atlas Event Rental, a full-service event rental industry serving the Southern Florida market for over 30 years based. Recently named one of the top 30 rental companies in the US by Special Events Magazine, Atlas provides top quality merchandise and unparalleled customer service to each and every customer.

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Heather Rouffe is the Director of Sales and Partner of Atlas Event Rental, a full-service event rental industry serving the Southern Florida market for over 30 years based. Recently named one of the top 30 rental companies in the US by Special Events Magazine, Atlas provides top quality merchandise and unparalleled customer service to each and every customer.
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