Online Courses – Sales and Marketing

Sales and Marketing

Member Price: $99
Non-member Price: $149
CPCE Contact Hours: 6
Learning Level: Emerging, Experienced

The Sales and Marketing online course is primarily designed for new or less-experienced catering professionals and other professionals seeking a refresher of industry fundamentals. This course is also available for those looking to obtain the Certified Professional in Catering and Events certification.   

The online format is very convenient and provides students with easy access to course content and immediate feedback on chapter tests. The courses are self-study – students read a chapter and take a test. Most students complete a course within two or three months. The maximum time limit is one year.

Learning Objectives:

 After completing this course, participants will be able to:

  • Identify the elements of marketing
  • Explain the steps in developing a marketing plan
  • Identify methods of implementing a marketing strategy
  • Describe methods of sales forecasting to monitor a marketing strategy
  • Identify the four elements of the promotional mix and methods of implementing each element
  • Describe the elements of creating a pricing strategy
  • Identify principles of menu and event services promotion

Course Outline:

  • Elements of Marketing
  • Developing a Marketing Plan
  • Implementing and Monitoring a Marketing Plan
  • Implementing a promotional mix
  • Creating a Pricing Strategy
  • Developing Menus and Event Services

Ready to Enroll?

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*Please note: Following your purchase, you will receive an email within 2 business days with access information.

Need Help getting started? Contact the NACE team today! We will customize a learning plan that fits your needs.

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