Online Courses – Sales and Marketing

Sales and Marketing

Member Price: $99
Non-member Price: $149
CPCE Contact Hours: 6
Learning Level: Emerging, Experienced

The Sales and Marketing online course is primarily designed for new or less-experienced catering professionals and other professionals seeking a refresher of industry fundamentals. This course is also available for those looking to obtain the Certified Professional in Catering and Events certification.   

Our convenient online format provides students with on-demand access to course content. The courses are self-study – students watch videos, take quizzes, and receive immediate results. Purchase of one course provides 30 days of access.

Learning Objectives:

 After completing this course, participants will be able to:

  • Identify the elements of marketing
  • Explain the steps in developing a marketing plan
  • Identify methods of implementing a marketing strategy
  • Describe methods of sales forecasting to monitor a marketing strategy
  • Identify the four elements of the promotional mix and methods of implementing each element
  • Describe the elements of creating a pricing strategy
  • Identify principles of menu and event services promotion

Course Outline:

  • Elements of Marketing
  • Developing a Marketing Plan
  • Implementing and Monitoring a Marketing Plan
  • Implementing a promotional mix
  • Creating a Pricing Strategy
  • Developing Menus and Event Services

Ready to Enroll?

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*Please note: Following your purchase, you will receive an email within 2 business days with access information.

Need Help getting started? Contact the NACE team today! We will customize a learning plan that fits your needs.

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