Reducing Implicit Bias: Booking and Servicing Events for Underrepresented Racial Groups

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Reducing Implicit Bias: Booking and Servicing Events for Underrepresented Racial Groups

Time June 25, 2020 2:00 PM EDT - June 25, 2020 3:00 PM EDT
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Add to Calendar 06/25/2020 2:00 PM 06/25/2020 3:00 PM America/New_York Reducing Implicit Bias: Booking and Servicing Events for Underrepresented Racial Groups


Meetings and events are more than logistics, they require strategic planning and decision making that yields the best social and economic outcome. An industry that hears and embraces many voices and perspectives will shape better outcomes and a stronger future for the meeting and hospitality industry. However, why are meeting planners and suppliers having difficulty attracting and retaining multiracial groups? This session will bring attention to the role of unconscious bias and its effects on diversity and inclusion in meeting and events. In addition, this session will deliver an integrated approach to booking events for underrepresented groups, explore key issues, and best practices.

During this session, attendees will learn to:

  • Explore the impact of implicit and unconscious bias in decision making
  • Illustrate the advantages of approaching multicultural groups using strategic planning and event design
  • Utilize strategies that foster inclusive event approaches for suppliers, planners and tourism marketers for Black/African-American and Latino group bookings

This webinar is an encore presentation from the 2019 NACE Experience Conference.

About Erinn Tucker, PhD
Dr. Tucker is the director of the newly formed Global Hospitality Leadership master’s program at Georgetown University. She has worked for over 20 years in hospitality and event management for restaurant and Fortune 500 companies. She has been quoted in the Washington Post, Food & Wine Magazine, Washingtonian, DCist, Wall Street Journal, amongst other regional publications. Erinn has been widely sought after for regional metropolitan media such as WTOP, Foodie and the Beast, WPRW, WEACT Radio, Fox5, WUSA Channel 9 and others. Dr. Tucker has consulted for companies such Amtrak, Social Tables, APPLOI, the Charlotte Hornets and Charlotte Knights and has contributed event management experience to the 2016 Democratic National Convention.  Erinn co-chaired the HR and Diversity Summit for Lodging magazine for three successful years, served on the inaugural local organizing committee for the historically black collegiate CIAA conference, advisor to the National Society for Minorities in Hospitality, served as chair and committee member for several hospitality associations including the International Council of Hotel, Restaurant, and Institutional Educators (ICHRIE) and Professional Conventions Management Association (PCMA) and National Coalition of Black Meeting Planners. As a scholar, writer, and trainer in the hospitality profession, Dr. Tucker has maintained her certification as a diversity meeting professional.

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