February Hangout: How to Scale an Event Business

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February Hangout: How to Scale an Event Business

Time February 27, 2020 2:00 PM EST - February 27, 2020 3:00 PM EST
Email membership@nace.net
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Add to Calendar 02/27/2020 2:00 PM 02/27/2020 3:00 PM America/New_York February Hangout: How to Scale an Event Business


True growth happens when you scale a business, but the idea of such rapid growth can be intimidating to small business owners. While we may not be pushing for billions of dollars in the events industry, many entrepreneurs dream of the day they can take a step back from client service and focus on big picture strategies. In this session, Michelle tackles the complex questions that arise in this transition, as well as how different methods of scaling can impact your business financially and operationally.

During this webinar, attendees will learn to:

  • Identify what scalability means in the events industry
  • Create steady operational growth needs with financial constraints – and find balance between the two
  • Understand that investments in growth will pay off
  • Ensure that growth has a carefully planned marketing strategy, operational structure, and financial plan

Michelle Loretta is a strategist for the wedding industry and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, sales and marketing manager for DDLA, merchandiser for Coach, and stationery entrepreneur helping entrepreneurs better their businesses. Sage Wedding Pros produces The Simple Plan Workshop, The People Plan Workshop, and Be Sage Conference. Michelle has been asked to speak at a number of industry conferences, including Wedding Wire World, NACE Experience, and The Special Event. She was recently named one of Biz Bash’s Top 1000 Event Professionals.

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