A La Carte NACE Blog
Fresh ideas and inspiration for your events.

Creating the Perfect Social Media Plan for your Event

Social media is an important way for event businesses to market their work, both before and after an event. By marketing your event well on social media, your event company will boost its brand and expand its reach. You know how important social media is, but do you know how to use it properly and get the most out of every event you pour your heart and soul into? By putting together a comprehensive social media plan for your event, your event business will pop off.

There are three main parts of a social media plan, split up into chronological order, and defined by the strategy behind them: leading up to the event, the day of, and the aftermath.

Leading up to the Event

  1. Start early.

You want to have enough time to make sure all your ducks are in a row. This involves sitting down with your client and understanding their vision of the event and what they are expecting from you and your team in general. Ask them if they are okay with you using their event for your company’s promotion and, if so, what requirements they have. This will make for a more seamless and effective social media blast.

  1. Identify important hashtags.

Hashtags are powerful and are a great way for you, your client, and the attendees of the event to come together via social media. Research common hashtags that align with the searches and interests of your clients and that will draw them to your posts (for example, #eventdesign or #eventrentals) in order to refine your strategy so that your content shows up when these hashtags are searched. You can also see if your client has a custom business hashtag they want you to use to promote their needs as well. Use your chosen hashtags to generate curiosity, interest, and excitement in the weeks leading up to the shindig by posting them on your website and all social accounts.

  1. Implement a “push week.”

This does not necessarily have to be strictly seven days, but the push week is all about using an allotted time period leading up to the event to PUSH YOUR EVENT! Promote hashtags, offer teasers, share your branded event flyers (you can design these for free on Canva), and more. You can get creative and offer behind-the-scenes sneak peeks and teasers. The possibilities are endless when you have the whole digital world at your fingertips.

  1. Maintain consistency.

Sporadic posting just won’t do when you’re trying to promote your event in the days leading up to it. Try using a social media management tool like Buffer or Hootsuite to remain consistent on all platforms (and we suggest utilizing a lot!).

The Day Of

  1. Encourage sharing.

Find out if there is a custom hashtag the client wants to use. You can tailor some of your posts to include this hashtag to promote their needs, or on the flipside, if there is a hashtag you have created for your company, see if your client would be willing to share this with their guests– for instance, if you are a caterer, encourage guests to snap photos of their food and share with your hashtag. Or if you are a photo booth vendor, ask the client if you can put a small frame with your handle and/or hashtag on the prop table in exchange for a discount. Your client can encourage attendees to “tag our photo booth friend @bestphotos! They’re the best!”, which will feel personal from the guest while boosting your brand and making it well worth the discount. This will expose your content to not only their followers, but to anyone searching this hashtag. Having a branded hashtag is an effective way to group all your posts in one place on social media.

  1. Utilize video and livestreaming.

Sending out a live broadcast of the event via the Internet to your followers can be very effective. By doing this, you will reach a higher level of visibility than just the people physically at the event. This is important because the more people who see your brand and what you do, the more likely they are to become clients. Regular posts are important, but livestreaming gives people who aren’t there the chance to see your services in action (and viewers also have the opportunity to communicate with you in real-time). Potential clients will watch this and envision their next event through your stream. You can utilize Instagram and Facebook live story feature as well as send tweets during the event (don’t forget the hashtags!).

  1. Offer great customer service.

Ideally, your customer service will be more proactive than reactive, but we all know that the event rental industry is unpredictable. Stay prepared by devoting effort to social media during the event but focusing mainly on the event at hand and how to best serve your client in that moment. Snapping some photos or recording some quick videos is not a lot of work, but can go a long way when you want to post about the experience. Just make sure to maintain your professionalism at all points.

  1. Introduce some cool activations.

People love a good photo op! This opportunity varies depending on the type of company you run, but this is a chance to implement some more fun and creativity into the event, plus if the photos are awesome enough, guests will be posting them during and ideally long after the event takes place. If you’re not the photo booth vendor, you could see if you could show off some of their cool photos on your own social media and tag them. They might just return the favor, and then your business will be exposed to their followers as well!

The Aftermath

  1. Thank your client and fellow vendors.

Post a public thank you to your client and the other vendors for making the event what it was. This is a chance to include some of the best photos from the event and again, use the hashtags. You will also be establishing and reinforcing positive relationships with people who may recommend your product or service to others, thus playing on the social proof phenomenon.

  1. Obtain reviews.

Send out a brief survey for your client to fill out. Did they enjoy the event? Was there anything that could be improved upon? What did they think of your super cool VR activation? Get feedback and learn from the constructive comments (and responding with excellent customer service) while publishing the positive reviews on your site and socials!

  1. Maximize that content!

The event doesn’t have to end when the movers come in to take everything down. Schedule some #ThrowbackThursday posts of a few of your favorite photos and videos, put together a short video of some of the best footage, add a highlight to your Instagram profile, or do all of the above! Maybe someone missed your push week and the event itself, but when they see your follow up posts, their interest may be piqued and they may register for the next event you throw. Let’s get those conversions!

You’re Ready to Go!

What’s great about this list is that you can tailor it to your company’s needs and the types of events you throw. You may have a tried and true strategy, but there can be huge payoffs when you go out of your comfort zone and toss some newness into the mix. Now that you have a comprehensive social media plan, get ready to execute your most elevated event and continue to grow your events business!


The following two tabs change content below.

Karen Gordon

Karen Gordon has spent her career growing event and technology companies through consultative sales and strategic growth strategies. She’s developed client and brand experiences for companies such as LivingSocial and Surprise Ride (as seen on Shark Tank). Now, as the VP of Growth at Goodshuffle Pro, she combines her love of both events and technology to drive the company’s growth in revolutionizing the event rental, design, and production industries with modern technology. She’s the NACE National Business Development Committee Chair for 2019 and 2020 and speaks nationally about events, event tech, and business strategy

Post Comment


Social Media Auto Publish Powered By : XYZScripts.com