A La Carte NACE Blog
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Building a Diverse Portfolio

Now, more than ever, we understand the importance of representation, diversity, and inclusion in the wedding industry. If you’re making a conscious effort to build a portfolio that’s inclusive of the LGBTQ+ community and racially and culturally diverse couples, you may face some challenges. You can take strategic steps as a wedding professional to build a portfolio that’s reflective of your brand’s values around diversity and inclusion.

But if the weddings you have planned, catered, photographed, etc. haven’t been for diverse couples, where do you start? Here are some steps you can take to create a portfolio that celebrates all happy couples on their big day.

Mikkel Paige Photography

Ask Yourself Why?

Whether you’re just starting out or are a seasoned vet, it’s important to build an inclusive portfolio for the right reasons. Including underrepresented groups does not guarantee you’ll gain new business and make more money. If you’re doing this for a monetary return on investment, then you’re not doing it for the right reason. The goal is to increase diversity in this space and fight against racism and for LGBTQ+ rights.

Check Your Marketing Channels

Take a look at your digital portfolio and Instagram feed—are they indicative of your diversity and inclusion work? Is the range of couples featured on your social media or website is notably narrow? If so, it’s time to work on bridging those gaps. First thing’s first: you’re going to need some pictures.

Find the Photo Assets

Ask photographers from weddings that you’ve worked on for digital files.  In advance of the wedding, explain what type of shots you need and your intention behind publishing them. Finding photo assets can be especially hard when you’re just starting your business. Another option is to plan a styled shoot. These editorial photo shoots are a great way to inspire real-life couples and can bring credibility to your portfolio. Look within your circles for wedding and event professionals who have a similar mission. Find an authentic, diverse couple to showcase.

Keep Working

Continue to actively seek a more diverse clientele and educate yourself on wedding traditions across cultures and communities. Create awareness around this issue and make real, practical steps towards diversity and inclusion in the wedding space—you’ll notice a difference and so will others. While it will undoubtedly take time and effort, it’s well worth it.

Leah Weinberg is the Owner & Creative Director of Color Pop Events — a New York City-based wedding planning company that focuses on the details and lives in the logistics. Now in her fifth year of business, Leah leverages skills like organization, attention to detail, and client service from her prior career as a commercial real estate attorney to excel at event production.

Her colorful work and party planning tips have been published online and in print with Vogue, Glamour, Marie Claire, Martha Stewart Weddings, Martha Stewart Living, The Knot, Brides, Buzzfeed and more.

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Leah Weinberg Owner & Creative Director Color Pop Events 706-461-5200 leah@colorpopevents.com Featured online and in print with Vogue, Martha Stewart Weddings, Martha Stewart Living, The Knot, Brides, Glamour, MarieClaire, My Wedding Magazine, Catalyst Wed Co., Buzzfeed, Style Me Pretty, 100 Layer Cake, Ruffled, Green Wedding Shoes and more.
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