Archive October 2018

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Juggling Multiple Business Locales

Have you recently opened a new location for your event business?  Are you considering expanding to multiple locations? The opportunity to increase revenue and influence is exciting. However, it can also present some complicated logistics and challenges. Here are some ideas for juggling multiple business locales, and determining if expansion is right for you.

Award Winner Spotlight: Experiencing a Taste of India at Home

Going above and beyond, being creative, and sharing this experience with other event professionals is what NACE is all about. My Indian-themed event that won the NACE One award in the Social Event Production (Budget Greater than $100K) category was a wonderful example of how a lot of creative ideas, teamwork and rigorous planning turned into an amazingly successful evening.

9 Unique Email Marketing Strategies To Help You Drive Event Registrations

Almost 40% of marketers believe that the key to successful event marketing is in the email. This tool which was once believed to be obsolete in the marketing world proves to be the most effective one, year after year. For marketers who need to be an all-in-one professional, it's invaluable.
However, the question remains - how to stand out?

Member Spotlight: Kellie Daab

Kellie Daab got involved with events like many people, by just dipping her toes in. Her aunt paid her $500 to serve as a jack of all trades at her cousin’s wedding. Kellie planned, coordinated, created the flowers, and even sang three times on the big day. From there, she invested the $500 into education for herself, which led to the launch of her own boutique wedding and event planning company. From there, she went on to gain expertise in the hospitality industry at several properties, advancing her knowledge of production, and eventually stepping into the sales space at a large-scale catering firm. Today, she is the founder of Wedding Industry Education.