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Archive September 2018

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Getting Festive with Flowers: Floral Inspiration for your Holiday Party

Flowers are often seen as a sign of spring, but that doesn’t mean they’re reserved for that season. ”Even if you’re in Antarctica in the dead of winter, we can create something beautiful for you,” said Vito Russo, Vice President and Creative Director for Carl Alan, one of the Philadelphia region’s leading floral design firms. Russo offers the following tips for incorporating floral design into your upcoming holiday party.

Turn your Ads into Clients. Two Ways To Supercharge Your Next Advertising Campaign

Nothing is more heart (and gut) wrenching than knowing you are great at what you do as an event professional; knowing there’s an enthusiastic market out there who would love to book you; knowing that getting the word out through advertising could and should generate inquiries and leads, and then hearing crickets when you launch your ads. 

How to Boost Productivity & Functionality

Talk to any industry pro and they’ll tell you that finding a magic elixir to boost both productivity and functionality is at the top of their wish list. Unfortunately, there’s no concoction that will transform your business overnight, but I do have a recipe that’s tried and true for you to utilize in your own life and work ethic.

Member Spotlight: Keith Willard

Keith Willard, of Keith Willard Events and the NACE South Florida Chapter, originally thought NACE was just for networking.  While working in catering roles at the Ritz-Carlton and Hyatt Regency, Keith began attending events. It wasn’t until he decided to start his own event company that he realized there was more to NACE.