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A Pep Talk to Hire Employees

So, you want to grow your team. Fun! While the hiring process might make your eyes roll, it’s a necessary part of scaling your business and increasing your brand’s earning power. The great news is that it doesn’t have to be the headache you’re anticipating — it can be an empowering process that sets you up for success for years to come.

If you’ve hired people before, you know that it can be a time-intensive experience. You might even know the consequences of sele

cting the wrong person for the job. If you’re a solopreneur embarking on your first hiring journey, these are likely the two biggest concerns you have going into the process.

Regardless of where you are in your entrepreneurial journey, hiring is a great solution to help you grow your business, maximize your bandwidth, and train the new generation of event professionals. Here are a few hiring strategies to put you on the right track.

Get crystal clear on what you need.
The keyword here is need. Do you want to hire a team to take over every little thing so you can take that vacation you’ve been planning for years? Totally. Is it realistic? Probably not. (Not yet, at least!) Focusing on business needs over wants will ensure you are setting your company up with a sustainable foundation to build upon over time.

Start small and focus on the single most important role that would change how you do business for the better. For example, if social media is your biggest problem, find a social media manager. If employee scheduling and payroll are a mess, hire an office manager or HR consultant. Look for the fire and put it out! Growth can be risky when taken too fast and without consideration for the ramifications.

Be realistic about your expectations.
Realistic expectations are two-fold: On one hand, you have to be ready to delegate. There is no point hiring someone if you cannot let go of the work they are expected to do. Delegation is vital to your growth as a strategic CEO, so get comfortable with the idea of offloading your work on employees before taking the plunge.

On the other hand, you must also establish clear boundaries regarding what a new position will entail. For example, if you hire a content manager to oversee blogs and social media, don’t expect them to fill in as a virtual assistant who manages your schedule or responds to emails. Outline the role’s responsibilities clearly in the job description and be mindful that you adhere to them when onboarding and beyond.

Tap into your network.
While you may be familiar with job boards like Indeed or Monster, the reality is that these sites aren’t the best resources when hiring in the creative and events industries. Instead, your best bet is to connect with your network to look for referrals.

Post your job listing on social media, send it to your email list, and share it with colleagues. If you are a member of industry associations like NACE, reach out to your local chapter to inquire about sharing the position with members.

Consider an internship program.
If you’re not ready to go all-in on payrolled employees, you may find success in starting an internship program for those studying events, hospitality, or marketing. Reach out to local schools and community colleges to inquire about internship requirements and create a program that aligns with their guidelines.

Be mindful that interns will not provide the same quality as experienced professionals. While it is a low-commitment, low-cost opportunity for you as a business owner, expect a working relationship focused on training, skills development, and apprenticeship. Most states and localities have strict laws regarding internships, so make sure to research in advance to ensure you can adhere to the regulations.

The hiring process shouldn’t make you feel overwhelmed or under pressure to make the right choice. A smooth experience starts internally with clarity on what you need and how you expect it to be accomplished. From there, you can use your existing resources and community to source the right candidates until you find the right fit. Rest assured that the time and effort you put into hiring will be returned to you tenfold!

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Dana & Courtney

Hustle + Gather is a training and consulting firm that is on a mission to inspire others to take big leaps, dream big dreams, and create amazing teams that grow profits and enjoyable (but productive) culture within business. They specialize in the hospitality industry and have coached and trained businesses to increase their profitability while creating a kick ass team along the way.

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