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A Must Read for the Catering Manager

The one habit successful people have in common is reading. If there is one book that the caterer must read, it’s this one!

The role of the catering and convention service manager (CCSM) is diverse and requires juggling event components. This book imparts in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and execute contracts. It covers communication, food and beverage information, banquet service styles, menu planning, and event space setup standards.

Included are best practices of working with nonprofits, social, wedding, association, corporate, VIP, celebrity events, and tradeshows. The authors also discuss how this industry operates within casino properties. Then, the revenue upsell opportunities for all stakeholders, industry accounting, and the paperwork that pulls it all together.

You can purchase Catering and Convention Service Survival Guide online and save 50% using code: BAC102017

Lisa Lynn Backus, CPCE, CMP, has been with Caesars Entertainment in Las Vegas since 2005. She is a senior CCSM at the Rio All-Suites Hotel & Casino, after positions at Caesars Palace and Bally’s/Paris.

Patti Shock, CPCE is the Academic Consultant for The International School of Hospitality. She is a Professor Emeritus at the Harrah College of Hospitality at the University of Nevada, Las Vegas. She teaches online for Florida International University and Kennesaw State University.

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