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5 Types of Tech All Event Companies Should Know

Finding the right technology tools to help your business grow is a battle in any industry. With new technologies seeming to launch and update faster than we can adapt, here are 5 types of tech that all event companies can use to push your company to the next level.

Virtual and Augmented Reality

Using a simple headset, virtual reality presents a new way to explore a virtual 3D space while a newer technology augmented reality, can actually project these objects onto the lens as if they were sitting in front of you. This presents an exciting opportunity for the event industry, where companies like Events DC and AllSeated are using VR and 360-degree photos to help their clients explore and imagine the possibilities of a venue before they even get there. Augmented reality can take this event planning to the next level, where rental items can be virtually added to a space to view and organize before items even arrive.

Social Media

While it might seem that social media presence is now a trivial aspect to the success of any company, its impact is more relevant than ever. Interestingly, user-generated content (USG) has shown to be the most influential. 86% of millennials say that USG is a good indicator of brand quality while 68% of social media users between the ages of 18 and 24 reference social media posts before making a purchase. Simple Instagram campaigns like Lululemon’s #thesweatlife, where customers were encouraged to post pictures of themselves in Lululemon gear, helped them receive over 40,000 unique visitors to their Instagram page. Focusing on these user interactions with hashtags for your events, special offers for those who post your brand, and collaboration with social media influencers can go a long way to creating the best
image for your company.

Beacon Technology

Beacon technology, while still in its development stage, presents new opportunities for data collection and marketing in the event’s industry. Using low-frequency Bluetooth technology, these beacons are placed near products, exhibitor booths, etc. to send short data strings directly to nearby smartphones. These signals can pull a website from the internet, urge customers to check out an exhibitor booth, give details on a product that’s nearby, and even offer discounts for users who have visited the area multiple times. Beyond marketing, beacon technology can help event organizers keep attendance, record demographics of attendees, and even provide directions within an event. AppAtlas has done just that with their indoor wayfinding app, helping attendees navigate the Gaylord Conference Center with turn by turn directions
even without a GPS signal.

Brandable Technology

As #eventprofs, we’re no strangers to the photo booths, fliers, and merchandise used to help brand an event. While these marketing techniques do a great job in reaching those attending your event, brandable technology, and social media present an opportunity to reach a much larger audience. Snapchat Geofilters present one of the best opportunities for marketing your event or brand, where a customizable filter is available for Snapchat users within your event’s area. Price varies based on the area and duration of your filter, however, unlike photos or fliers that may reach 1-2 people, a Snapchat filter used by 1,000 guests can effectively reach 10,000 people if each user sends the Snap to 10 of their friends. Gary Vaynerchuk, an American entrepreneur, showed just how much influence this technology can have with 229,713
impressions from a Geofilter that cost him just $62.98, creating a CPM of just $0.27.

Logistics and Communication Technology

In today’s day and age of ever-growing efficiencies in communications and logistics, the era of spreadsheets and one-off texts are over. Manually tracking inventory, writing out contracts, and chasing down clients for payments prevent an #eventprof like you from spending your time where it matters: being face to face with the client. While no piece of software can replace the design and attention to detail of an #eventprof, programs like Goodshuffle Pro provide streamlined operations that allow you to focus your attention where it’s needed most. Inventory conflict detection, CRM tools, task management, and online invoices, contracts, and payments save countless hours of manual entry. With these tools available, relying on spreadsheets, written out contracts, and memory for logistics and communication can put you miles behind the competition. With the busy season coming to an end, spending the time to research and incorporate a logistics software will allow you to book more events, expand your inventory, and focus on the details of an event that makes your event company unique.

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Karen Gordon

Karen Gordon has spent her career growing event and technology companies through consultative sales and strategic growth strategies. She’s developed client and brand experiences for companies such as LivingSocial and Surprise Ride (as seen on Shark Tank). Now, as the VP of Growth at Goodshuffle Pro, she combines her love of both events and technology to drive the company’s growth in revolutionizing the event rental, design, and production industries with modern technology. She’s the NACE National Business Development Committee Chair for 2019 and 2020 and speaks nationally about events, event tech, and business strategy

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