Spring Campaign Marketing Kit
Membership and Chapter Growth is a Team Effort
We have the following tools at your disposal for your member recruiting efforts. Offers are valid March 19, 2018 - April 27, 2018. Spring campaign discount code for online use is: SPRING18
Spring Campaign Details
Offers are valid March 19, 2018 - April 27, 2018. Spring campaign discount code for online use is SPRING18. Cannot be combined with any other offer.
- New Member Offer* - For $295 (that’s right, a $100 savings!) prospective members can join as a professional member and receive $100 off dues.
- Young Professionals - Young professionals who join NACE get 3 free months of membership added to their account. That's 15 months of membership for the price of 12! No code necessary.
Prizes will be based on the combined total of new members from each chapter who take advantage of the spring campaign discount and will be awarded to chapters based on the following size categories: 15-50, 51-100, and 101+
- 1st prize – Three 1st prize chapters (based on the above categories) will be awarded one education package to the 2018 NACE Experience Conference (registration fee only).
Letter to prospect members
Show your NACE pride with these member, partner, CPCE and Award badges
Sample recruitment email to prospects
Sample welcome email to a new member
Member Benefits Handout
Marketing Images (for website and social media use)
Tip: use a program like canva to resize to your needs.
Spring Campaign Image - Horizontal
Spring Campaign Image - Vertical
Your email signature can also be a great marketing opportunity. Use this email graphic below your signature to promote our spring savings! You can link the image to www.nace.net/join.
Spread the Word
Chapters can use the following sample messages to spread the word about the spring campaign on social media. Use popular local hashtags to increase visibility.
- NACE is an essential network for caterers and #eventsprofs! Join today and save $100 off the professional membership with code SPRING18 www.nace.net/join #THISisNACE
- You can now join both the National Association for Catering and Events AND the CHAPTER NAME together and save $100 off the professional membership!!! Learn more www.nace.net/join #THISisNACE
- Join the local catering and #eventprofs plus a nationwide community of 3,400+ members! #THISisNACE
Are you a caterer or #eventprof looking to grow your business? Join NACE and hang out with us at our next meeting, you might just meet your next client! or your new bff!
- Reach out to lapsed NACE members about rejoining.
- Ask chapter members to refer their colleagues (members receive a $50 credit for each referral that joins when they list the referrer on the new member application).
- Personalize the recruitment process based on prospect needs. Listen to their challenges and highlight member benefits that they will find most useful.
- Follow-up is important! Email after a call to check in or just remind your prospect about the offer. Life gets busy and sometimes a simple reminder will get the ball rolling.
Refer a Member Credit
When members refer their colleagues and friends to NACE, they will receive a referral credit on their next renewal invoice when the new member lists them as the referrer on the membership application. When you refer 6 members in 2018, your renewal is on us.