Fall Campaign Marketing Kit
Membership and Chapter Growth is a Team Effort
We have the following tools at your disposal for your member recruiting efforts. Offers are valid September 18, 2017 – October 31, 2017. Fall campaign discount code for online use is: FC17
Fall Campaign Details
Offers are valid September 18, 2017 – October 31, 2017. Fall campaign discount code for online use is: FC17. Cannot be combined with any other offer.
- New Member Offer* - For $295 (that’s right, a $100 savings!) prospective members can enjoy the many benefits NACE has to offer.
- Renewing Member Offer* - Renew your membership on time or before your expiration date and pay only $295. You save $100 off your renewal.
- Student Membership Drive - The chapters who recruit the most student members (new and renewals) will receive a prize for one lucky student member.
Prizes will be based on the combined total of new and renewing members from each chapter who take advantage of the fall campaign discount and will be awarded to chapters based on the following size categories: 15-50, 51-100, and 101+
- 1st prize – Three 1st prize chapters (based on the above categories) will be awarded one full 2018 Evolve Conference registration (registration fee only).
- Student Membership Drive – Chapters (based on the above categories) will be awarded one full 2018 Evolve Conference registration for one student member (registration fee only).
Member Benefits Flyer
NACE Membership Application
Show your NACE pride with these member, partner, CPCE and Award badges
Sample recruitment email to prospects
Sample welcome email to new member
Marketing Images (for website and social media use)
Tip: use a program like canva to resize to your needs.
|Fall in Love with NACE - Apples (Horizontal)||Invest in your moment - Apples (Horizontal)|
|Fall in Love with NACE - Leaves (Horizontal)||Invest in your moment - Place setting (Horizontal)|
|Fall in Love with NACE - Apples (Vertical)||Invest in your moment - Apples (Vertical)|
|Fall in Love with NACE - Leaves (Vertical)||Invest in your moment - Place setting (Vertical)|
Your email signature can also be a great marketing opportunity. Use this email graphic below your signature to promote our fall savings!
Spread the Word
Chapters can use the following sample messages to spread the word about the fall campaign on social media.
- NACE is an essential network for caterers and #eventsprofs! Join today and save $100 off the professional membership with code FC107 www.nace.net/fallinlove #fallinlovewithNACE
- You can now join both the National Association for Catering and Events AND the CHAPTER NAME together and save $100 off the professional membership!!! Learn more www.nace.net/fallinlove #fallinlovewithNACE
- Reach out to former NACE members about rejoining.
- Ask chapter members to refer their colleagues (members receive a $50 credit for each referral that joins).
- Personalize the recruitment process based on prospect needs. Listen to their challenges and highlight member benefits that they will find most useful.
- Follow-up is important! Email after a call to check in or just remind your prospect about the offer. Life gets busy and sometimes a simple reminder will get the ball rolling.
- Tap into nearby schools existing hospitality program to introduce NACE.
- Try to get NACE listed on the schools program website.
- Have collateral materials at school clubs on campus.
- Have a table at the college career fair.
Use these social media posts and graphics to promote the benefits of NACE student membership.
Sample post 1: This week’s food for thought: It's not too late to join NACE as a student member! Sign up today at www.nace.net
Sample post 2: Are you a student looking to gain experience in catering and events? Join NACE as a student member today!
*The offer is for members that join or renew at the $395 Professional member rate only. Professional members that have lapsed on their membership for one year or more can also receive the discount. Cannot be combined with any other offer.