My Favorite Budget-Friendly PR Resources
There is so much to juggle when you are a busy event professional running a business. The day-to-day management is enough for anyone, but there are many activities that are necessary to growth that are outside of the normal routine as well, and they are just as important.
Public relations is one of those critical responsibilities that helps generate new business and build your reputation. Getting your message out there takes time, but there are tools you can use that fit any budget to make you more efficient and methodical when managing your PR. Following are just a few of my top choices.
Connect with Publishers
Not sure how to connect with the publishers who can share your message with the world? Services like HARO and Source Bottle help match journalists with business owners looking for press opportunities. Subscribe to these free services and you'll receive regular updates about stories under development that can help you reach a whole new audience, building both your exposure and credibility.
If you're hoping to publish your work, AisleSociety.com's innovative Matchology is a super-affordable service that puts together more than 30 of the world's most popular wedding blogs with professionals just like you. The site's custom matching technology pairs you with the publishers most suited to your work creating PR matches made in heaven!
Share Files Large and Small
When you need to share giant image files, or when you want to collaborate on a story while on the go, Dropbox and Google Drive are your go-to platforms. Edit documents in real time with your team on Google Drive, and share source materials, final products and large files via Dropbox. Both are convenient and accessible from practically any kind of device as long as you have a WiFi connection. Editors, in particular, love to use Dropbox to receive submissions.
Solicit Information from Clients
When you need feedback and great quotes from your clients and colleagues, Wufoo is an awesome tool to help you collect their thoughts. Use the simple form builder to create and send surveys. This is a great resource for collecting, storing and sharing real wedding or event feedback from clients.
Monitor Your Successes
Once you've successfully submitted your work, you'll want to see it go live, but not every publisher has time to clue you in. Talkwater Alerts monitors the internet and lets you know when a feature has gone live. All you need to do is plug in your keywords, wait for the email, and have champagne on hand to celebrate!
No one tool will address all of your public relations needs, but adding these to your toolbox will help streamline your process without breaking the bank. Try them out and soon you'll find that getting your message out there will become an easy part of your routine.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.